When choosing a gambling PPC agency, it's essential to focus on several key factors to ensure effective campaign management and maximize ROI. First, look for an agency with a proven track record in online casino ads, betting ads, and online betting advertising. An experienced agency should understand the complexities of the gambling industry, including the nuances of targeting the right audience and complying with advertising regulations.

Another critical factor is the agency's expertise in iGaming advertising. They should be well-versed in promoting various iGaming products, from online casinos to sports betting platforms. The agency should also demonstrate a deep understanding of audience segmentation, keyword research, and ad copywriting tailored specifically for the gambling industry.

Additionally, a reliable gambling PPC agency should provide transparent reporting and performance tracking. You should be able to monitor the success of your campaigns, with detailed insights into click-through rates (CTR), cost-per-click (CPC), and return on investment (ROI).

Finally, ensure the agency is up-to-date with the latest trends in PPC advertising and continuously tests and optimizes campaigns to achieve the best results. This proactive approach will help your gambling business achieve sustained growth and profitability.